the client //
prodent max is the epitome of at-home oral care. this toothpaste composed of natural and organic ingredients is already making waves in the industry. prodent max’s unique blend of ingredients like coconut, peppermint, tea tree, and myrrh cleans gums, removes stains, whitens teeth, and freshens breath.
the challenge //
prodent max had just been incepted and came to symboliq in need of branding, packaging, social media marketing, and a website on a tight deadline.
with no visual assets, copy, or content our creative team sat down with prodent max to help forge a clear game plan to get them launched a way that they would make a splash.
the solution //
we began with branding and focused on the product’s shelf presence. this was accomplished by appealing to individuals who deeply care about what goes into their body. the myriad of prodent max’s natural ingredients combined with its’s unique target market allowed us to create a clean, modern look that was applied the product’s packaging and social channels. finally, we built out an e-commerce website with the intent of quickly drumming up online sales to attract investors and stores that were interested in stocking the product such as walmart, cvs, and amazon.
we presented 8 different logo options to the client during the initial branding experience.
the amount of social engagement went up 247% after symboliq took over prodent max’s social accounts.