the client //
PlayNice is the first legal platform designed to end cyberbullying. Using the same Confidentiality Agreements that celebrities use, the PlayNice App allows anyone to access the tools to keep themselves, and people they know, protected from online abuse and cyberbullying.
the challenge //
PlayNice is in its pre-launch phase. Our job was to create awareness for the app so users will be awaiting its arrival.
A newly designed website was the key to helping Play Nice stand out and make their name known, in addition to creating profiles on various social media platforms.
the solution //
We created a Press Kit to have on hand. A press kit is essential for a business like Play Nice because there will be many press releases/news articles in the future, and having a press kit on hand makes the lives of everyone else easier. We set up all social media accounts as business accounts and created a plan for social posts and hashtags to expose the app to a greater audience. We have been able to help grow PlayNice’s Instagram following to 5,850 people.
"We have helped grow PlayNice’s Instagram following to 5,850 people!"
We are building a network of carefully chosen affiliates and influencers to help promote the brand and increase awareness. The app will have swag and apparel for users and the influencer team to soon become a recognizable brand.
Adding SEO quality was the first step because it’s essential in the development of a business or organization. With a client of this nature, a blogs section was necessary to help build an online community and following. We added cosmetic updates, fixed broken links, and created a layout that is easy for users to navigate.