the client //
Blue Midnight is a female fronted “Dream Metal” band based out of Los Angeles, CA, founded by lead singer/songwriter, Justine. Justine has always loved traditional rock music, but when she formed Blue Midnight, she wanted to create a band that featured both heavy elements and light/classical/orchestral elements. She wanted to combine the two sounds in a new way that was fresh, different, and emotional.
the challenge //
This young band came to us with no social media presence, low engagement, a website in need of an update, better SEO quality and assistance with press and promotion.
Symboliq set goals to have a website up and running smoothly, a social media presence on all platforms, and their music streaming on Spotify and iTunes in preparation for the release of their first album.
the solution //
When tasked with helping Blue Midnight increase their following and their appearance, we started with revamping their website. It was important to include video content on their website, as statistically you are 53x more likely to show up on page 1 of Google if you have a video embedded on your website. In addition, fans and consumers love engaging, easy-to-digest content. By adding video snippets of their live performances, links to their music, and show dates, all of the information that one could need about Blue Midnight was all in one place.
“By being intentional with Blue Midnight’s social media strategy, we have grown their Instagram following to over 10,000 followers.”
We created a social media calendar and decided to post on Mondays, Wednesdays, and Fridays for the band. The members all have access to the account and post on the other days of the week to create an authentic feel and engage with fans directly. We curated specific hashtags for the band to increase exposure, and with the help from our SEO team, we made sure our keywords were optimal. By being intentional with Blue Midnight’s social media strategy, we have grown their Instagram following to over 10,000 followers! Around two weeks prior to every show, we send out a press release to help create buzz. Blue Midnight has been reviewed and featured in Music Connection Magazine, Metal Mag, A&R Factory and more!