Millenials blaming is being cast aside for blaming Gen Z. Gen Z is starting to enter the workforce, able to vote and dominating the market. They are controlling how businesses are handling everything from customer service, shipping methods, and advertising.
With some conflicting timelines of when the Millenial generation ends and Gen Z begins- Some reports say, Millennials are people born between 1981 and 1996 according to Pew Research while Forbes reports that anyone born after 1995 is in Gen Z.
Since we have a slight overlap we have a few “cusp” babies falling in the 1995 and 1996 years. It is safe to assume these individuals can find themselves relating to a combination of the two groups problems, beliefs, and behaviors.
Gen Z Marketing Trends You Need to Know About
Gen-Zers are expected to account for about 40 percent of all consumers by 2020. You might be asking yourself, “How are they different from past generations” and “how do we reach them?”. To help answer these questions we came up with a compiled list of different traits and how to approach them.
Make it Short and Snappy
This generation grew up on 6-second vine videos and disappearing snapchats. Today, what is relevant is constantly being refined. Gen Z lives in a world of continuous updates. Thus, their attention spans might be significantly lower than Millennials. This does although give them the added benefit of being able to processes information faster than other generations.
Get it Right the First Time
Post Millenials expect to get everything in the blink of an eye. Instant gratification. Gen Z is said to be more unforgiving when leaving customer reviews and are overall less tolerant than Millenials. They will choose conveniences over a brand and after one mishap-they are more likely to drop that brand for good. Because of this, customer service has to be at it’s best
“Instead, let’s market to Generation Z by providing quality customer success efforts and beautifully elegant customer experiences. – Andrew J. Herkert, M.A., TruScribe”
Influencer Advertising
Growing up in the digital and social age-these folks are annoyed of celebrities shoving brands and products in their face. Influencer marketing has grown from one of the hottest trends in social media to a proven marketing channel delivering real results for brands, especially with digitally savvy and socially connected Gen Z consumers. While traditional celebrities once had a monopoly on influence, “regular” people are now gaining influence online based on their unique voices, opinions, and perspectives. These are regular people who are self-made. They have curated an online persona by being “cool” and “unique” to grow a following.
Gen Z Cares About Social Responsibility
90% of Gen Z’ers would buy products from a company who is addressing social and/or environmental issues. And, 94% of them believe that companies have a responsibility to address critical issues.“Millennials helped elect a black president and legalize gay marriage; many generation Zers see these milestones as the norm,” That’s likely because many of the advances, like gay marriage, from previous decades, seem obvious to them so they are looking to see where they can go from the baseline.
