Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.
Look no further…
The following article is designed to help you accelerate your conversion process:
- MOBILE OPTIMIZATION
Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.
- IS YOUR CONTENT HEART TOUCHING?
A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.
Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?
When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.
- SOCIAL MEDIA PRESENCE
No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.
- IS YOUR WEBSITE FAST?
A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.
A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you
- TAKING HELP FROM TOOLS
There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.
- DEALS AND DISCOUNTS
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.
In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.
NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.