Guide to Affiliate Marketing for a Novice

In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser's website. This action is all part of an affiliate program.

Affiliate Marketing is exactly what you think it is.

On one end of the marketing arrangement, an online retailer pays commission to an external website for traffic or sales generated from its referrals. On the other end,  this is the process of earning a commission by promoting someone else product or service. By using an affiliate link, a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website. This action is all part of an affiliate program.

This can be done through popular blogging networks, Instagram influencers,  or any way you can send an affiliate link. Think- podcaster leaving a link or telling you to use certain code at checkout for a discount. Or your favorite youtube letting you to “swipe up” to see where they got their new “favorite” product.

For a real-life example check out your favorite movie information center, Jamie Spencer, IMDB.com

The huge online movie database IMDb.com, has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video. On each movie page within the site, the right sidebar includes a link out to Amazon. This is done in an automated way as the link takes referrals to a search page within Amazon displaying results for the movie title or Actor.

Now to get started you will need to follow these 3 tips:

Vet All Affiliate Programs-

There are so many programs out there that will do most of the grunt work for you. But make sure you aren’t throwing your money around.

Find your Target Audience-

Marketers design strategies to meet the needs of the target market and use media channels and other touch points to best reach the purchaser.

SEO is the Key-

While affiliate links will pusher consumers and buyers to you, you can still generate traffic organically. So be sure to fill your site with valuable and engaging content!

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Randy Blakeslee

Randy Blakeslee

Randy is the both the co-founder and marketing director for Symboliq. Having many years in the business, he seeks to help businesses get in front of the people who matter the most.
Related Content

Leave a comment

Close Menu