the client //

avani is a fully-sustainable, compostable, and biodegradable home goods and clothing brand. they thrive to provide the greenest and most eco-friendly products on the market, requiring 68% less energy to produce compared to polyester and nylon.

the challenge //

we built avani from the ground up, so the initial challenge?

absolutely everything.

all brand touchpoints needed to be carefully crafted to highlight the avani mission and message; an organic and biodegradable clothing line that supports environmental sustainability without sacrificing quality, style and comfort.

the solution //

we started by selecting a purposeful name that spoke to the mission: design an environmentally sustainable clothing brand without sacrificing quality, style, and comfort.

avani is hindi for “mother earth”.

from there, we turned our focus toward designing a modern look for the brand with an environmental feel. we created print materials for wholesale and retail market opportunities for the brand, and expanded the product line with custom apparel designs.

with the brand look, feel and design in place, we set avani on a trajectory for digital marketing success:

  • built shopify website
  • created social media accounts
  • content for creation for all platforms
  • email marketing campaign
  • blog development
  • seo optimization

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.