Did you know that about 81% of shoppers conduct online research about a product before making a purchase? Now, it’ѕ mоrе important thаn еvеr tо hаvе well-optimized business pages асrоѕѕ search engines аnd social mеdiа platforms ѕо уоur business саn bе found аnd ѕо уоu саn generate mоrе leads. Read more for tips to optimize your online business pages for greater visibility.
Online Optimization Tips
Your Google My Business Listing
If you haven’t already, claim your business on Google. This will allow you to manage your business information on Google Search and Maps. You can also use this platform to post updates, special offers, and events.
To ensure accuracy, search for your business and claim it if it is not already claimed. Then, verify your business by phone or mail. Once your business is verified, fill out as much information as possible, including your business hours, website, description, products and services, photos, and more.
You can also answer business FAQs and encourage customers to leave reviews on your Google My Business listing. Just remember to respond to both positive and negative reviews in a professional manner.
Don’t forget to publish social media posts on your Google My Business listing. This will help showcase your expertise and improve visibility across digital channels.
Your Website
It’s important to have an up-to-date, informative, and responsive website. If you don’t have a website, now is the time to create one. If you already have a website, take some time to review it and update it as needed.
Your website should be mobile-friendly and easy to navigate. Don’t forget, content is still king! Publish press releases, articles, and blogs, and ensure your website content is informative about what your business can offer.
On-page and off-page SEO are both important for optimization, but on-page SEO is where you have more control. There are a few key things you can do to optimize your business pages:
- Choose the right keywords and use them throughout your page content, titles, and descriptions
- Make sure your website is mobile friendly
- Create compelling and original content
- Build links to your website from other high-quality websites.
Off-page SEO is a bit more difficult to control, but there are still things you can do to influence it:
- Make sure your NAP (name, address, and phone number) is consistent across all directory listings
- Encourage customers to leave online reviews
- Get active on social media and interact with your followers
Core Web Vitals are a new set of metrics used by Google to measure website performance. Core Web Vitals are important because they provide insights into the real-world experience of your website visitors. Optimizing for Core Web Vitals will help you improve your website’s performance and provide a better user experience.
Three metrics make up Core Web Vitals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Largest Contentful Paint measures how long it takes for the main content of your page to load. First Input Delay measures how long it takes for your page to respond to user input. Cumulative Layout Shift measures how much your page’s layout shifts during loading.
You can use Google’s PageSpeed Insights tool to see how your website stacks up. PageSpeed Insights will give you a report on your website’s performance, including your Core Web Vitals scores. To improve your Core Web Vitals scores, there are a few things you can do:
- Reduce the size of your images and files
- Minimize third-party code
- Use a faster hosting provider
- Enable browser caching
- Optimize your website for mobile devices
Social Media Pages
Ensure your social media accounts are optimized online to make the most of your digital channels. Add high res profile and cover photos, fill out or update your business information as much as possible, and link to your website to drive traffic. Don’t forget to use relevant hashtags.
Need Help Getting Optimized Online?
Symboliq Media is a marketing and design agency specializing in web design, development, and SEO practices. We are always up to date with the latest trends and strive to help our clients be seen and heard online. If you need help getting optimized online for greater visibility, contact us!
