Most businesses stick to the obvious when it comes to marketing; running ads, promo emails, pushing out social posts. And while these are great parts of a marketing strategy, in what ways can you think outside of the box? The most effective brand-building often happens where people aren’t looking. This blog will discuss four outside-of-the-box strategies that can powerfully expand your reach and generate new leads.
4 Outside-Of-The-Box Community Brand Building Strategies
1. Facebook & LinkedIn Community Groups
Your audience is already having conversations. The question is: Are you part of them? Do they even know you exist? Many people use Facebook groups to discuss local shops, products, and services. Utilizing these groups gives you a huge geographical advantage if you’re a local business. LinkedIn groups offer a direct line to engaged communities. If you’re a B2B brand, utilizing these groups is great for networking and brand awareness opportunities. Make a post, answer questions, share insights, and contribute value to your community – but contribute to posts that are on brand for you of course.
2. Guest Posting & Collaborations
People trust who they already follow. Getting in front of different audiences that can relate to your brand is a fast way to grow. Contribute to a guest blog, video shoot an interview, record a podcast, or partner on a social media collab. Aligning with established voices related to your industry gives your brand instant credibility. But don’t make it transactional. Approach collaborations with a value-first mindset; how can you make their audience’s experience better? That’s what makes partnerships last.
3. Downloadable Resources
A guide, checklist, or template is a lead magnet and trust builder. When someone downloads a resource from your brand, they’re engaging in a way that feels personal. When creating a download, make it so useful that your audience finds value and wants to share it. A step-by-step plan, an industry report, or a niche-specific toolkit, the goal is to create something so valuable that people feel like they got a lot from it and almost feel like they should have paid for it.
4. Comment Marketing
Smart brands use comments as a growth tool. Engaging in the comments of relevant social media posts, blog articles, or even Reddit threads puts your brand in front of the right audience without paying for an ad. Contribute thoughtful responses that result in a discussion or drive traffic to your brand.
Again, the best marketing doesn’t always look like marketing. Thinking outside of the box can expand your strategies and include community-building, problem-solving, and genuine human interaction. If you want your brand to grow, leaning into the strategies that don’t scream “advertisement” can be a powerful tool. We are a team of marketers, designers, and developers that help you think outside of the box and reach your customers. Schedule a free consultation to learn more: https://symboliqmedia.com/free-consultation/
